Never
a dull
moment
-
Years of expertise in baby & kids products
-
Designed in Belgium
-
Wide product range
-
Available worldwide
Smoosh,
just right.
Meet Smoosh: the fresh baby brand created to fill the gap between beige minimalism and fluorescent overload with original designs unlike anything else on the market.
New by name, trusted by experience. Built on years of expertise and designed in Belgium for families around the world.
Where joy meets style
Playful by nature. Beautiful by design.
Smoosh is made for parents who love balance. Between playful and timeless. Between colourful and calm. Our collections bring joyful designs that spark little imaginations, without overwhelming the everyday. Not too much. Not too little. Just right.
One brand.
Countless essentials.
Everything you need, the Smoosh way. Smoosh has it all.
Why Smoosh?
Wide product assortment
From first soothers and teething essentials to colourful cups, bottles and lunch boxes for school, Smoosh offers everything little ones need as they grow. One playful brand, one recognisable style and endless opportunities to mix, match and collect.
Proven quality and expertise
Smoosh is proudly created by New Valmar, experts in baby and children's products since 1992. With decades of experience behind every product, you can count on quality, care and above all, safety.
Designed in Belgium
Belgium is known for more than chocolate and fries. Every Smoosh product is thoughtfully designed at our Belgian headquarters, right down to the hand-drawn illustrations. A touch of Belgian creativity in every little detail.